Frank is our newest iOS app. We found Frank while doing UX research in preparation for our next big project. As hard as we tried, we couldn’t leave him behind. Frank is hard to quit.
So what does Frank do? Frank is the most sophisticated photo captioning app you’ve ever used. More than that, Frank is unpredictable, hilarious and addicting.
The secret to Frank’s magnetism? Instead of randomly assigning pre-written captions, Frank looks at every photo and writes an individual response. Even we are surprised from time to time by the things that Frank says. The end result is the perfect mash-up of Instagram and your favorite meme.
At a party?
Impress Frank with your friends.
Bored and need a quick pick-me-up?
Send Frank a photo and spice things up.
Find something strange on your walk home?
See what Frank thinks.
Let’s take a quick tour.
After you login through Facebook or Twitter (don’t worry, Frank won’t post on your behalf unless you want him to), you are brought to the main feed of recent and popular Frank photos. If you see one that you love, you can tap the mustache icon (1) to “stache” the photo.
Sending a photo to Frank is always one tap away. Tap the camera button, either take a photo on the spot or select one from your phone. Then all you have to do is wait.
It typically takes 3-5 minutes and while you wait you can browse around the app, or jump over to something else and wait for the push notification (2) that Frank has finished your photo. All of your photos are collected in your personal tab so you can get back to them easily.
It’s easy to share a Frank: just click any of the share links (3) and you can zip it off to your Facebook, Twitter, e-mail (4) or receive a standalone link (like Instagram but way more fun).
Why would Terrarium make an app like Frank? We have been experimenting with different approaches to object classification for our next big project. One approach had the unintended consequence of returning descriptions of photos that were often hilarious. Naturally, this quickly turned into a competition to see who could produce the best image and description combination. And thus Frank was born.
If the technical piece piques your curiosity, check back soon as we will be talking more about Frank’s inner workings and behavioral oddities.